Episode 50

Evolving Icons

Icons are all around us in our personal computers and electronic devices to represent functions that we use daily, such as saving a document or attaching a file to an email. The first versions of these icons were created using metaphors or analogies related to the ways the tasks were previously performed, to ease the transition into a more digital framework.

However, many of these initial versions could now be replaced to resonate better with current generations of digital users, but why isn't evolving or replacing icons a simple task? How can we ensure that new versions land well with both younger and older generations? Are we getting into an era in which everything is so digital, ethereal, and abstract that it is not possible to create easily recognisable icons?

Lisa, Chris, and Diana reflect on this challenging topic that impacts us all. In Condensed Soup, they discuss their favourite or most interesting icon they have come across.

Want to share your opinion on icons that should or shouldn't have been replaced? Email us at UXSoup@strategyanalytics.com

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Strategy Analytics UX Innovation Practice

About the Podcast

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UX Soup
Bite-sized human-centered design insights

About your hosts

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Chris Schreiner

As Director of Syndicated Research within the Strategy Analytics UX Innovation Practice, Chris Schreiner is responsible for leading teams delivering in depth user experience analysis and insights for clients in the wireless, smart home, and automotive industries.

Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.
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Lisa Cooper

Lisa is Director of the User Experience Strategies service within the Strategy Analytics UX Innovation Practice. She is responsible for delivering insights, qualitative and quantitative UX research to clients on emerging technologies such as, 5G, artificial intelligence, virtual and augmented reality, new device form factors, and HMI.

Lisa has 20+ years of experience in UX and Human Factors research in North America and Europe focusing on smartphones, wearables, smart home devices, assistive technologies, automotive infotainment, and aerospace applications specializing in applying a wide variety of qualitative and quantitative UX methodologies to augment the consumer experience.

She holds a Master's degree in Industrial and Systems Engineering with Human Factors concentration at Virginia Polytechnic Institute and State University. Bachelor’s degree in Ergonomics/Human Factors from Loughborough University, England.
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Diana Franganillo

Diana is Director of In-Vehicle UX Research within the Strategy Analytics UX Innovation Practice. She leads the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimization for in-vehicle connectivity and autonomous and electric vehicles.
Diana has 15+ years of experience in UX and human factors and has successfully led projects globally in the automotive and aviation industries.
Prior to joining Strategy Analytics in May 2021, Diana worked at Renault Group, Jaguar Land Rover, NATS and Airbus Military. Diana holds a MSc in Human Factors from Cranfield University in the UK, a PgCert in Automotive Technology from Warwick University also in the UK, and a MEng in Aeronautical Engineering from the Technical University of Madrid, Spain.