Episode 53

Self-Driving Delivery Vehicles with Dr. Myra Blanco

Chris welcomes Dr. Myra Blanco from the Virginia Tech Transportation Institute to discuss human factors and user experience topics with commercial vehicles, including long-haul trucking, delivery vehicles, and drone delivery. They cover automated delivery vehicles as an equity equalizer, accommodating for "technology immigrants", issues with testing self-driving vehicles, and the role that humans will still play with commercial AV's.

Dr. Myra Blanco at VTTI

SA Research on Self Driving Vehicles

Questions? Comments? Email us at UXSoup@strategyanalytics.com

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Strategy Analytics UX Innovation Practice

About the Podcast

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UX Soup
Bite-sized human-centered design insights

About your hosts

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Chris Schreiner

As Director of Syndicated Research within the Strategy Analytics UX Innovation Practice, Chris Schreiner is responsible for leading teams delivering in depth user experience analysis and insights for clients in the wireless, smart home, and automotive industries.

Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.
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Lisa Cooper

Lisa is Director of the User Experience Strategies service within the Strategy Analytics UX Innovation Practice. She is responsible for delivering insights, qualitative and quantitative UX research to clients on emerging technologies such as, 5G, artificial intelligence, virtual and augmented reality, new device form factors, and HMI.

Lisa has 20+ years of experience in UX and Human Factors research in North America and Europe focusing on smartphones, wearables, smart home devices, assistive technologies, automotive infotainment, and aerospace applications specializing in applying a wide variety of qualitative and quantitative UX methodologies to augment the consumer experience.

She holds a Master's degree in Industrial and Systems Engineering with Human Factors concentration at Virginia Polytechnic Institute and State University. Bachelor’s degree in Ergonomics/Human Factors from Loughborough University, England.
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Diana Franganillo

Diana is Director of In-Vehicle UX Research within the Strategy Analytics UX Innovation Practice. She leads the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimization for in-vehicle connectivity and autonomous and electric vehicles.
Diana has 15+ years of experience in UX and human factors and has successfully led projects globally in the automotive and aviation industries.
Prior to joining Strategy Analytics in May 2021, Diana worked at Renault Group, Jaguar Land Rover, NATS and Airbus Military. Diana holds a MSc in Human Factors from Cranfield University in the UK, a PgCert in Automotive Technology from Warwick University also in the UK, and a MEng in Aeronautical Engineering from the Technical University of Madrid, Spain.